Gifu Fair 2023

atomi has had an excellent partnership with Gifu Prefecture for over a decade. The collaboration goes beyond ceramics. We have organised several Gifu Fairs over the years, and even the Governor was in Singapore to grace the opening of the exhibition before. The theme of the Gifu Fairs has evolved, ranging from furniture to ceramics. In 2023, the focus is on wooden seats with steel elements, accessories, decorative iron items, home furniture, and ceramics and paper goods. In the past years, we have promoted Hida wagyu, water and sake from Gifu with a dinner event held at the Japanese ambassador house in Singapore. Other signature events include art exhibitions showcasing artists from Gifu. The brand owners, government agencies and atomi first met around 2010 through a buying trip in Gifu. Given the unique structure of atomi, we can collaborate on many fronts as we focus on bringing Japanese culture, modern interpretation of traditional crafts and comfortable lifestyle into the global scene outside of Japan via atomi in Singapore.

Sustainble and Ethical

Kihon Utsuwa


The “kihon” of basic utensils has the meaning of “daily use” that is designed for everyday use. This collection is made using recycled ceramics to promote sustainability. In particular, the kihon "cups" have proven to be versatile and popular, serving not only as containers for drinks but also for appetizers and sweets. In an effort to promote sustainability, recycled soil has been utilized in the production of cups. Recycled soil is created by pulverizing unused household tableware and mixing it with pottery raw materials.

In Tono, a blend of clay types is used, including gairome clay, kibushi clay, sokei, mackerel, and siliceous sand. This blending technique ensures stable quality, as the composition of raw material soil can vary even within the same region. Recycled soil is created by incorporating crushed tableware into the soil, typically at a rate of 20% or higher. Tono, having a history of soil blending, readily embraced this recycled soil. Despite the shift to a more environmentally friendly approach, the products made from recycled soil retain their essential functionality. They can still be used in microwaves, dishwashers, and ovens (up to 110°C). This preservation of functionality is credited to Maruasa Pottery's expertise in the field.





"Nogakel" derives its name from the ancient Japanese term "nogake," which means "to go outside and enjoy nature." This tableware collection is specifically designed to enhance outdoor dining experiences by providing a combination of comfort and style. The lightweight, compact, and user-friendly nature of these tableware items enables individuals to enjoy meals outdoors with ease. Nogakel is a new type of material made from biomass plastic, specifically wood pulp, which is commonly used for making paper. Cellulose fiber and plastic are mixed together using advanced injection molding to create this sustainable collection. This process significantly reduces the use of petroleum-derived resins. The tableware is designed to be both functional and aesthetically pleasing, incorporating various elements to create an attractive form. Nogakel represents a sustainable product that bridges the convenience of plastics with environmental concerns. It allows individuals to coexist with nature while enjoying the benefits of plastic-based products.



Reborn20 is made with 20% reused materials from unnecessary ceramics, such as defective, damaged, and recovered ones. The manufacturer, Maebata (Tajimi City), aims to regenerate the Earth by utilizing limited resources and advocating for future generations to be sustainable.

Metal Craft


Sugiyama Seisakusho is based in Seki-shi, Gifu Prefecture. Established in 1962, Sugiyama originally produced parts for automobiles and railroad vehicles. Using the facilities and skills cultivated from the long history of manufacturing, Sugiyama Seisakusho is currently producing furniture made of solid iron. Each piece of furniture is carefully handmade and produced by the craftsmen. The unique appearance and texture of the iron, with their delicate finishing touches, make their solid iron furniture unique and attractive.   

Gifu Fair 2023

Gifu Prefecture

Gifu Prefecture is a large, landlocked prefecture of Japan located in the Chubu region of Honshu. It is steeped in centuries of history and tradition, and traditional crafts have long flourished in Gifu. The region is home to Hida woodworking, Mino ware, Mino washi, and other crafts passed down through generations of artisans. These craftsmen's expertise and pride remain greatly valued to this day.

Mino Ware

Sakuzan Kiln

Established based on the art of Mino pottery, Sakuzan uses 14 kinds of clay, hundreds of glazes and three methods of firing. Nestled in the mountains of Toki, Japan, Sakuzan consistently pushes the boundaries of conventional Mino ware to craft everyday tableware meticulously. Every detail of the tableware is designed to complement the food or beverage accompanying it, either by adjusting the rim of a cup to facilitate drinking or choosing a particular glaze that pairs with a favoured meal.


Kaneko Kohyo

Founded in 1921 in Toki City, Kaneko Kohyo strives to deliver small happiness through the creation of yakimono. Originally Japan’s largest producer of tokkuri sake serving bottles, it now creates new items that exceed the senses and needs of consumers seeking originality, beauty, and functionality for their dining and entertaining pleasure. With history and traditions that hark back to the much-admired local Minoyaki pottery, it is essential to preserve and promote their past along with the uniqueness and beauty of Minoyaki pottery.




Inheriting 400 years of Mino ware tradition, Fudogama has manufactured modern, warm, and unique pottery, mainly tableware. By emphasising the beauty of artisanal craftsmanship, Fudogama brings a rich style of expression to its pottery. Fudogama continues to make pottery that embellishes modern life while preserving tradition.


Being particular about the earthen materials used, Housen-Gama is passionate about making original works from clay using self-devised blends. Mixing clay with broken half-finished ceramics crushed along with a matte finish produces products with a unique texture. These textures, created naturally with a highly organic feel, will make you feel at peace by taking it in hand and looking at it.


Wood Craft

Oak Village

Founded in 1974, Oak Village is a woodworking workshop in Takayama City, Gifu Prefecture, that develops and designs toys, stationery, furniture and homes in-house and even manufactures with a focus on domestic materials. The houses, chairs and tables are built using traditional timberwork. They use solid wood as it brings out the grain and colour of broadleaf trees. Oak Village uses ‘Kigumi’, a technique that combines strength, flexibility and beauty backed by tradition by processing and assembling wood according to its characteristics and uses without relying on hardware. This is part of wood culture.  



Nissin Furniture Crafters was founded in 1946 in Hida Takayama, Gifu Prefecture. Since their establishment, they have pursued traditional techniques to provide modern furniture that matches contemporary urban lifestyles. The artisans combined the essence of Scandinavian design with traditional Japanese craftsmanship from Hida and developed a series of products that are practical, accessible, and durable. Nissin’s success is attributed to its craftmanship, vision, and excellent use of materials.



Asahineko strives to transform wood's soft and gentle material into strong and lasting furniture and daily tools that grow with the user. The collaboration between 2 award-winning designers (Makoto Koizumi & Kazuteru Murasawa) and three skilful artisans in Gifu (Arai, Naiki, and Hayakawa) made it possible to turn beautiful designs into functional products.


Mino Washi Paper


Founded in 1889, Ieda paper craft has been processing and producing paper for lanterns. The company takes on the challenge of creating new products made of traditional Mino paper, making it a suitable decoration for modern homes. It aims to provide everyday life's sustainable and authentic ‘beauty of utility’. Ieda’s Mino Washi is an exclusive range of handmade Washi paper.