about atomi

atomi: Artisanal Intelligence for the homes, projects and the world. Singapore's exclusive curator of authentic Japanese furniture & lifestyle.

The name atomi eponymous, "a" for "Andrew" and "mi" for "Mitsuko" together with "to", which means "and" in Japanese. Our online shop showcases an exclusively curated collection of furniture and lifestyle products that epitomise a comfortable yet stylish lifestyle.

This origin story is codified in the very name of the company. "atomi" (アトミ) is an eponymous creation, combining "a" (ア)for Andrew, "mi" (ミ)for Mitsuko, and the Japanese particle "to" (ト), which means "and".

The square logo mark contains a stylised 'at' to represent Andrew Tan; this logo also symbolised a visual representation of the Japanese character 'み' (mi) for Mitsuko.

atomi — The First and Last Word in Japanese Design. The one and only "atomi" starts with "A" and ends with "I"

Co-founded by Andrew Tan and Mitsuko Murano in 2009, atomi is a brand located at Mandarin Gallery along Orchard Road, Singapore’s most famous shopping precinct. Japanese designs x Comfortable lifestyle is the concept that has defined atomi since its inception.

The owners personally handpick each item, ensuring that they are unique and authentic. These items are the result of the craftsmanship of the makers, which are crafted to enhance our daily lives.

atomi is named after us as we pledge our names down to create a brand worthy of quality, thereby guaranteeing that atomi represents our provenance, our vision, and our dedication to ensuring Japanese designs and Comfortable lifestyle.

For bespoke tailor-made services, we do provide customised solutions for those who are interested in our personalised style services. 

 

Welcome to Atomi Intelligence.

Since incorporating Atomi Pte Ltd in May 2009, we have been operating at Mandarin Gallery since November 2009. Atomi has been dedicated to a singular mission: bringing authentic Japanese quality to Singapore. But as we look to the future, we have evolved. We don't just sell furniture; we curate a lifestyle through a unique fusion we call Atomi Intelligence.

Artisanal Intelligence + Artificial Intelligence We believe the future of luxury lies in the balance of Head and Heart.

• Artisanal Intelligence: This is our soul. It is the Monozukuri spirit—the deep heritage, culture, and human touch of the master craftsmen in Japan who build your furniture. It is the unreplicable warmth of wood and the wisdom of centuries of tradition.

• Artificial Intelligence: This is our method. We embrace technology to operate with lean efficiency. Through our digital platform (atomi.shop), we offer radical price transparency and global connectivity. We use data and precise logistics to maintain a zero-waste, made-to-order model, ensuring we never burden the planet with excess inventory.

Heritage Meets Innovation. We use high-tech tools to support high-touch craft. By leveraging technology, we keep our overheads low and our operations seamless, allowing us to remain a bootstrapped, independent business that passes the value directly to you.

Your Sanctuary, Smartly Curated. Whether you visit us in the heart of Orchard Road or browse our collection online, you are experiencing the result of this fusion: a home that is culturally rich, environmentally responsible, and intelligently designed.

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about Andrew TAN, the co-founder of atomi, author of the atomi way

 

Andrew Tan is the co-founder of atomi, a Singapore-based lifestyle brand dedicated to made-in-Japan products, which was set up with his wife, Mitsuko Murano, in 2009. atomi has established itself as the go-to purveyor of high-quality Japanese furniture, homeware, clothing, gifts, and bespoke management consultation services.

Andrew developed a deep interest in Japanese culture at a young age from watching the Japanese television drama Oshin and the film Tampopo at the Picturehouse. He has traveled extensively in Japan, from his days as a corporate warrior to being a current business owner of atomi.

Andrew has a wide-ranging love of Japanese culture, from shinrinyoku to manpo-kei, kintsugi to wabi-sabi; he also enjoys Japanese cuisine and beverages, from chado to sake. He is passionate about sharing his love for all things Japanese and his unique outsider-insider insights into the various aspects of Japan.

Andrew developed and taught two undergraduate modules on entrepreneurship at a local university. He also co-lectured two postgraduate modules, one conducted in English and the other in Chinese, on entrepreneurial mindset, technology, and innovation. His passion for education ties in closely with his consulting business to create a conducive ecosystem for budding entrepreneurs, start-ups, and companies.

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