atomi is a lifestyle and furniture retailer based here in Singapore, with Japan being the country where our partners are from. We are pursuing our vision, mission and core values with the growth trajectory mapped out at a measured pace. Adhering to the simplicity and functionality of Japan & Singapore, respectively, our brand’s curation reveals our influences, with deep entrenchments to the multi-racial Singaporean's senses and Japanese sensibilities to design and style.
Our style has always been Japanese Design centric while catering to an international group of clientele. We stay relevant to the core of Singaporeans and Japanese, yet our outlook has always been global. atomi may be a micro-company with a humble beginning, but we are punching above our weight to project our original personalities and interpretation of luxury, lifestyle and comfort.
Our decision to bite the bullet and start the first boutique in Orchard Road, within Mandarin Gallery, has been a success. Now in our 14th year, the location of the boutiques proved to align our vision to the implementation and operations of the companies, which are integral to our successes. Had we started in an industrial building or as a blog shop, things would have always been the same, and we might have lasted only the initial few years.
We are thankful for the location we repay with 14 years of the lease, expanding greatly from the original size. Rain or shine, haze or pandemic, flood or drought, our customers continue to visit us to get their share of Japanese Designs x Comfortable Lifestyle from November 2009. The connections have reached many projects worldwide, with clients taking the furniture with them as they return to their home countries, migrate to new frontiers and cross new boundaries to scale greater heights.
We are initiating a wave of change within atomi. The need to shake up the company is brewing while self-preservation quickly disappears. Empowering young individuals will provide me with much-needed creativity, and working with them is essential for atomi to create new revenue streams, exciting concepts and implementation plans. There must be opportunities for innovative ideas to take shape, and we want fresh perspectives and new energy to give atomi the much-needed boost. Here at atomi and our group of businesses, we will redefine ourselves through the atomi angels working with us.
This new season presents new challenges and opportunities. We are in an excellent position to expand to Japan while strengthening our stronghold in Singapore. Regardless of the outlook for the final month of Q1 2023, we will do this over the next few weeks of March - pop bottles of champagne and cheers to the evolution of atomi.
Hinamatsuri, also known as Doll Festival or Girl’s Day, is celebrated on 3rd March annually. On this day, we will gather to celebrate Girls' Day as I have two young daughters, and most of my team are ladies too. Fresh out of the pandemic, the world still has to overcome other outstanding issues - such as climate change, the gender inequality gap in Japan, the widening social and wealth gap in Singapore, etc. The ever-optimistic in me views it as an opportunity to pull away from the rest and open up a new market in Japan and Singapore.