Andrew Tan and Mitsuko Murano are the founders of atomi, a Singapore-based lifestyle brand dedicated to Japan-made products. Since 2009, it has established itself as the go-to purveyor of high-quality Japanese furniture, homeware, clothing, gifts and bespoke consultation services. The brand’s name is the Japanese abbreviation of Andrew and Mitsuko’s names: “a + to (and) + mi”.
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It’s not an exaggeration to say that the world is in love with all things Japanese, not least Japanese design, cuisine, lifestyle and culture. There is something wondrous – and at the same time a little mysterious – about how the Japanese do these things so well.
The Atomi Way offers an invaluable inside look at what goes into Japan’s “secret recipe”. It is written by Andrew Tan and Mitsuko Murano, the couple behind the atomi brand, which has been bringing the best of Japan-made design to Singapore and the wider world of discerning consumers since 2009. The marriage of two cultures, and Andrew’s experiences as a “son-in-law of Japan” make them an ideal guide to this fascinating exploration.
Topics covered in the book include the beauty of Japanese design, the consumer mindset of the Japanese, the business culture of Japanese organisations, and even the life of a Singapore-Japanese family. Discover quirky parts of Japan, the philosophy underpinning Japanese aesthetics, the mindfulness of Japanese business culture, Japan’s education system, and more. For admirers of Japan’s unique culture, this book is a delightful and illuminating read.
Publisher : Marshall Cavendish International (Asia) Pte Ltd (30 April 2023)
Language : English
Paperback : 224 pages
ISBN-10 : 9815044826
ISBN-13 : 978-9815044829