atomi x lifestyle gallery presents Ban Inoue

atomi presents a new handwoven linen clothes collection - Ban Inoue. Living each day with care and a sense of beauty. Cherish and love the things around you, and have the leisure to appreciate the four seasons. This way of life is truly rich. Even a single object can evoke the change of seasons and brighten your mood. What we need for a rich life are such modest yet beautiful objects, handmade yet simple. For a fulfilling daily life, we introduce Japanese Designs and Comfortable Lifestyle, highlighting our appreciation for the Japanese sense of beauty and sensibility.

Most Japanese cultural traditions passed down to the present day were born during the Muromachi period. Not only flower arranging, the tea ceremony, and ink painting, but also living culture with tatami mats, tatami rooms, alcoves, gardens, and food culture such as soy sauce, natto, and tofu are all products of this era. Born from this fertile cultural soil, the world of beauty of "hana" and "wabi" in the Azuchi-Momoyama period blossomed.

"Hana" is majestic, dynamic, and graceful beauty. "Wabi" is simple, pure beauty and harmony with nature. It is a multifaceted beauty that is neither "elegant" nor "wabi." What can be seen there is the delicate and complex aesthetic sense of the Japanese people—an eternal sensibility that has been passed down through the ages. This is the Japanese spirit and tradition.

The inspiration behind BAN INOUE lies in the beautiful world of "elegance" and "wabi" from the Azuchi-Momoyama period. The things we use daily must inherit Japan's traditional beauty and spirituality while harmonising with modern life and making our lives beautiful and comfortable.

BAN INOUE's colour concept is gorgeous, like the colour combinations of kimonos. Many of the colour names evoke Japan's rich nature and four seasons. We propose products with beautiful colours that exude elegance.

We want to incorporate the timeless sensibilities of the Japanese into modern life and pass them on to the future. That is the new cotton collection that atomi x lifestyle gallery is introducing - BAN INOUE.