This module will examine the importance and relevance of having a brick-and-mortar store in the 21st century as it aims to expose participants to the market and potential financial return from the selected opportunity, and various risks and mitigation strategies associated with pursuing certain retail investments. Participants will also apply the principles of visual displays and assess the effectiveness of visual display and usage of space. From strategic planning to choosing store location, store planning and visual merchandising, participants will hear from our experts on their know-hows.
- Evaluate the need for a brick-and-mortar store from their characteristics, strengths to challenges
- Understand the various considerations when choosing a specific retail site (store location and planning)
- Learn how to conduct store design and higher-level visual merchandising
MODE OF ASSESSMENT
- Role play
- Pair work / Group Work
Certificate of Attendance from atomi Pte Ltd
$700 before gst
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